Revlon Street Wear Mineral Lip Gloss- Customer Decision Making
Target Customers( who
will buy??):
ü Urban
Women
ü Teenagers
ü Recommended
for the Working Women
Reasons To buy??:
ü Beauty Perspective:
Women/Girls are CONSCIOUS about themselves and so want to look PRESENTABLE at
all times. Revlon Street Wear
Mineral Lip Gloss caters to the requirements( being long
lasting, easy to apply)
ü “Skin Care” Perspective: Beauty and Skin are
the two faces of the same coin(especially
for women). Hence, Revlon Street Wear
Mineral Lip Gloss brings an organic skin cosmetic….easy and gentle on the lips( no side effects).
ü Brand Perspective: Revlon is a trusted brand for decades. And
hence, has a score of trusted customers across. People buy the Branded Product out of trust and
loyalty(irrespective of the price fluctuation).
Important Attributes(
Drivers for buying??):
ü What??
Based on the reasons to buy as specified above, customers will choose
from the pool of choices….what they want to buy???
ü WHEN??
The time when the product must be bought for the best utilization.
ü How much??
The Quantity
of the product according to the requirements of the customers.
ü WHO??
The product must be choosen keeping in mind the consumer demographics(as
to who will consume the product).
Decision Making:
ü If a customer buys Revlon Street
Wear Mineral Lip Gloss for
the first time, he/she would:
1) Evaluate the product on the basis of
VALUES offered and COSTS involved.
2) Quality of the product would serve as
the base for its DEMAND the next time.
ü If the purchase happens for the
second time or so….then:
1) The customer would already be
familiar with the VALUES offered and the COSTS involved in the product Revlon Street
Wear Mineral Lip Gloss.
2) Benchmarking could
happen, i.e. comparing the product with other Brands’ Lip Gloss Range on various
entities like Quality, Price Range etc.
3) Accordingly, the DEMAND for the LIP
GLOSS could vary.
