Customer Decision Making

Revlon Street Wear Mineral Lip Gloss- Customer Decision Making

Target Customers( who will buy??):

 ü Urban Women

 ü Teenagers

 ü Recommended for the Working Women

Reasons To buy??:

 ü Beauty Perspective: Women/Girls are CONSCIOUS about themselves and so want to look PRESENTABLE at all times. Revlon Street Wear Mineral Lip Gloss caters to the requirements( being long lasting, easy to apply)

 ü “Skin Care” Perspective: Beauty and Skin are the two faces of the same coin(especially for women). Hence, Revlon Street Wear Mineral Lip Gloss  brings an organic  skin cosmetic….easy and gentle on the lips( no side effects).

 ü Brand Perspective: Revlon is a trusted brand for decades. And hence, has a score of trusted customers across. People buy the Branded Product out of trust and loyalty(irrespective of the price fluctuation).

Important Attributes( Drivers for buying??):

 ü What??

Based on the reasons to buy as specified above, customers will choose from the pool of choices….what they want to buy???

 ü WHEN??

The time when the product must be bought for the best utilization.

 ü How much??

The Quantity of the product according to the requirements of the customers.

 ü WHO??

The product must be choosen keeping in mind the consumer demographics(as to who will consume the product).

Decision Making:

 ü If a customer buys Revlon Street Wear Mineral Lip Gloss  for the first time, he/she would:

1)    Evaluate the product on the basis of VALUES offered and COSTS involved.

2)    Quality of the product would serve as the base for its DEMAND the next time.

 ü If the purchase happens for the second time or so….then:

1)    The customer would already be familiar with the VALUES offered and the COSTS involved in the product Revlon Street Wear Mineral Lip Gloss.

2)    Benchmarking could happen, i.e. comparing the product with other Brands’ Lip Gloss Range on various entities like Quality, Price Range etc.

3)    Accordingly, the DEMAND for the LIP GLOSS could vary.