Customer Values

Revlon Street Wear Mineral Lip Gloss- Customer Values

“Customer Values”= (Total Customer Benefit-Total Customer Cost)

So, generalizing the BENEFITS…. we have: 

  ü Variety, On-the-go Usage, Long- Lasting, Organic

 ü Convenient Purchase( Both Online & Offline),Shipping Services

 ü Trusted Brand, Customer Loyalty( Good Reviews & recommendations)

And, generalizing the COSTS….we have:

 ü Expensive[Rs.  350+ Shipping Charges(if applicable)]

 ü Low Time Cost: As the product is expensive and focuses mainly on the urban women or teenagers, it is available easily both ON THE SHELVES as well as ON THE WINDOWS.

 ü Low Energy Cost: Convenient Purchasing System

 ü Psychological Cost: As the Image benefits are high, The risks involved in the purchase of the product is low.

Thus, The “Customer Perceived Values” are higher enough to 

attract the target customers and retain them for a long period of 

time.