Branding- Revlon

Revlon is a brand sold in approximately 175 countries and territories. “The company thinks Global, but acts Local” in India. The manufacturing standards of Modi-Revlon are as exact as elsewhere in the world.  The toughest Quality standards in line with the global norms are followed.  The products advertising features international celebrities and super models.

Revlon has grown 65 per cent to strengthen its share to 13 per cent.

·        Revlon also signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon's global brand ambassadors.

·        REVLON BRANDING CAMPAIGN INCLUDES:  Television & In-Theater ; Internet; Print & Outdoor.

·        In the year 2002 , seven months after it dumped model Cindy Crawford to focus on relatively unknown models. It made a u-turn to its 80s advertising, which featured famous faces and the strapline: "The world's most unforgettable women wear Revlon."

·        With Revlon’s Social Cause: PETA STOP ANIMAL TESTING Revlon has sent the message that “beauty doesn’t have to come with an ugly side."

·        For blazing the cruelty-free trail with a sensational line of hair-care products, cleansers, perfumes, and makeup, venerable personal-care-products company Revlon has won PETA's "Cutting-Edge Company" Award.