Sales Management: Revlon

Sales management is attainment of an organization's sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources.

The Recruitment of a Sales Management team is the first and the foremost task for any company. It could be said as the most crucial task too as Sales determine the Top-Line of any company and Sales ultimately decide the fate of any company.

Revlon follows the 3 recruitment tasks that are used in Sales Management:

 ü  Job Analysis: It is performed to specify the type of work a salesperson is supposed and expected to perform on a daily basis.

 ü  Job Description: It consists of the general information about the job:

1. Title of job

2. Organizational relationship

3. Types of products and services sold

4. Types of customers called on

5. Duties and responsibilities related to the job

6. Job demands

7. Hiring specifications

 ü  Job Qualifications: It is the most difficult part of the process. This is because hiring affects the status of the company in the market. So, it Revlon follows a set of attributes for hiring within each Sales job within the company.

Personal Selling

The direct oral communication designed to explain how an individual’s or firm’s goods, services, or ideas fit the needs of one or more prospective customers.

 It comes under the Promotional techniques of Marketing. Revlon follows this approach to directly reach its consumers, interact on one-on-one basis with them to know them and their requirements as well as expectations from the brand or any particular product.

Adya, Sales Manager, South, West and Sri Lanka – Revlon