Product Life Cycle- Revlon Street Wear Mineral Lip Gloss

ØIntroduction:   

•  Low Sales until the product reaches the Target Customer Groups.

•Low Penetration in distribution.

•Rigorous Direct( Maybelline, Colorbar, Lotus) & Indirect( Lipsticks,  Lipbalms , Lipcolors) Competition in market.

ØGrowth:

•The product reaches its Target Customers.

•Gradually, the Sales & Revenue start boosting up.

•Distribution  Expands.

ØMaturity :

•The Sales Increase  bringing in Revenue.

•It is the most profitable stage. But, Revlon Street Wear Mineral Lip Gloss couldn’t  make much profit out of it.

•High Direct Competition.

ØDecline:

•Revlon Street Wear Mineral Lip Gloss is still in its Maturity Stage.