Distribution Channels

Revlon acts on a two-level distribution channel network which comprises of the following:

Ø Manufacturer: Revlon

The Company’s products are sold in more than 100 countries across six continents. In addition, the Company utilizes sales representatives and independent distributors to serve certain markets and related distribution channels.

The average Revenue of the company is around $1.49Bn.(http://www.wikinvest.com/stock/Revlon_(REV)/Data/Key_Metrics)

                                                

Ø Wholesaler: Concord Enterprises Inc.(Based in US)

Founded in 1982 it has grown to become one of America's largest import/export wholesale distributors of general merchandise. It imports thousands of items in many different merchandise categories from hardware to groceries, baby products to cosmetics.

Ø Retailer: Craft Plus(Based in India)

It is a fast growing retail giant, has expanded its retail chains nationwide. The groups' business verticals are spanned across retailing primarily in the consumer merchandise including Handicrafts, Jewelry, Footwear, Garments, Home-ware, Foodstuffs, Cosmetics etc.

(The Company’s principal customers include large mass volume retailers and chain drug stores, including such well-known retailers as Wal-Mart, Target, Kmart, Walgreens, Rite Aid, CVS and Longs )

Ø Consumers

Types Of Retailers

   1)    Store Retailers: For Revlon

§  Specialty Store: The stores dealing exclusively in “Cosmetics” .

§  Drug Store: Stores dealing in health & beauty aids, personal care etc.

§  Discount Store: Retail Chains like WALMART, KMART etc fall in this category.

   2)   Non-Store Retailers: For Revlon
     §  Direct Marketing: It includes telemarketing, and electronic shopping. The Revlon            products are available on the online shopping portals which makes the product access easy. Example: Amazon