Product Mix Pricing

§Product Line Pricing

 Under  “Mineral Lip Glosses” type in the Product Line “Revlon Lip Glosses”, there are a number of products available  listed at different prices.

Example: Revlon Street Wear Mineral Lip Gloss is priced at 315 INR, Revlon Street Wear Mineral Lip Gloss Coral Glow  is priced at 499 INR.

§Optional Feature Pricing

It’s a Non-Durable product  and so the appropriate strategy is to charge only a small mark-up and no optional feature is offered  to be charged. 

Though an optional price could be charged for shipping the product/ home-delivery on purchasing online.

§Captive-Product Pricing

The Lip Gloss is sold without the back-up of any captive product. Price is set up only for the Main Product i.e. gloss.

§Two-Part Pricing

The Price consists of only the Fixed-Fee for the main product(Lip Gloss).

There is No Variable Usage Fee associated with it.

§By-Product Pricing

The production of a Lip Gloss does not result in any By-Product.

As it is a kind of an organic product, they could charge more for the skin-friendly Ingredients contained in it.

§Product-Bundling Pricing

As the product is targeted mainly to the urban customers and is not so affordable to all. So, it is not sold in bulk or in a bundle like relatively low cost products targeted to masses.

Though, there is a possibility that a pairing could be done.

Example: Revlon Street Wear Mineral Lip Gloss+ Revlon Color Burst Matte Balm(new arrival!!)

This could be a strategy to promote the new product as women buying the gloss would not mind pairing it up with a Balm to keep their lips smooth and healthy.