Product-Levels for Revlon Street Wear Mineral Lip Gloss

  Core Benefit: On buying a lip gloss, the customer is actually buying  Lip Care as well as Beauty. These can also be seen as the customer perceived values he/she enjoys after the consumption/use  of the product( here, Lip Gloss).

  Basic Product: To avail the Core Benefits mentioned above, a tangible product is required. The company thus introduces a basic product keeping in mind the requirements of the target customers.

      

Thus, targeting the young(working) women, street wear mineral lip gloss was launced by Revlon…. the brand name they could trust.

           Expected Product: After the Basic Product is launched in the market and is able to create a space for itself, the customers   buying the product link their expectations to the values offered     by the  product.

As Revlon mainly targeted the urban(working) women, they were more aware of the offered values and the expected values. The lip gloss was organic & lasted longer. Thus, meeting the customers’ expectations.

        Augmented Product: As the consumer gets used to the product,he/she starts expecting more from the product(modifications,improvements) and the values they enjoy.

Revlon Street Wear Mineral Lip Gloss, so far has come up with various variants like street wear mineral lip gloss: mulberry dip, street wear mineral lip gloss: sugar babe, street wear mineral lip gloss: coral glow etc.

      Potential Product: Innovation is the basic element to        developing any potential product. Competition drives any       company to develop or create a completely differentiated product.  Either the same company or its competitor can launch the potential product for the basic product. Examples: Revlon Colorstay Mineral Lip Glaze, e.l.f (eyes, lips, face)mineral lip glosses.