Marketing Mix-Revlon Street Wear Mineral Lip Gloss

 Product

ü The product is available  at 315 INR(6mL).
 ü The product targets the urban women who look for a lip gloss that meets the Lip Care as well as the Lip Beauty requirement.
 ü It offers features like excellent staying power, wide range of shades to pick from, does not dry lips.
 ü Packaging is also a key feature for the customers to go for a product as acts as the face of the product.
 ü Revlon stands distinguished among its competitors as it offers a wider window of staying power( 5-6 hrs average) which is higher than most of other brands in the market.

Place

ü The product is designed mainly for the urban women. And, so it is available at the expensive cosmetic stores.
ü Also, the product marks its presence digitally. It can be ordered online easily(amazon, snapdeal etc).

Price

ü Customers expect “Value for Money” . Revlon as the renowned brand offers a high “Image benefit” to the customers.
 ü The product also provides Free Shipping to the online buyers as a Service benefit.
 ü The cost of the product is relatively high. So, not everyone can afford the product.
 ü It also offers a Lifestyle value to the customers. So, for the loyal customers product demand would be inelastic.   

 

     Promotion

ü As digital is coming a big way, it would be beneficial for the product to promote itself online across multiple platforms( online shopping portals, social networking sites).
 ü Since, Revlon Street Wear Mineral Lip Gloss is an urban women-centric brand, magazines like Femina, Vogue etc provide an excellent platform to place this product.
ü As the product also focuses on working women, it could also be promoted in shopping malls.